OLG Helping Poker Fans Get Over Fear Factor

Ontario Lottery and Gaming Corporation (OLG) is using menacing monarchs to promote its new Poker Lotto game. Created by Toronto’s Due North Communications, the province-wide campaign presents Poker Lotto as the solution to what it calls “poker intimidation.” It includes TV, radio, newspaper, online (including rich media, pre-roll video and online radio), cinema, point-of-sale and […]

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